A piece or a square?

A piece of chocolate or a square?

Chocolate bars are associated with rectangular shapes. Breaking off square after square or rows at a time.

Since childhood many develop their preferred way to eat a chocolate bar. Are you eating chocolate the same way you did as when you where a kid?

Today, many chocolate makers create unique designs of their bars, and it’s not always possible to break of a square. You find chocolate bars in all shapes and sizes.

We know not to judge a book by its covers nor can we know the taste of a chocolate bar before we try it. But we might still be more attracted to a specific shape or design.